professional advertiser

professional advertiser
рекл. профессиональный рекламодатель (рекламодатель, сотрудничающий с рекламным агентством в процессе создания рекламы, а не просто платящий агентству деньги и ожидающий результатов; такой рекламодатель демонстрирует профессиональное отношение к брендингу и заинтересованность в рекламе, умение правильно ставить задачу и работать в тандеме с агентством, настрой на долговременное сотрудничество)

Англо-русский экономический словарь.

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